Overview

SPF Lincoln Park ยท Last 30 days

Revenue

$95,760
11.8%

Court Fill Rate

78%
8.3%

Active Members

542
8.8%

Off-Peak Utilization

42%
20%

Event Profitability

68%
9.7%
Court Utilization Heatmap
< 20%
20-39%
40-59%
60-79%
80%+
6AM
7AM
8AM
9AM
10AM
11AM
12PM
1PM
2PM
3PM
4PM
5PM
6PM
7PM
8PM
9PM
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Revenue by Source
$65.9kTotal
Memberships$25.8k
Court Fees$17.9k
Events$12.0k
Coaching$7.3k
Retail$2.9k
AI Action Feed

Fill Off-Peak Gaps

Tue/Wed 1-3 PM courts are under 25% utilized. Launch a $5 drop-in special to capture casual players.

Critical
2 min ago

Retention Risk: 5 Members

5 members haven't visited in 21+ days. Their avg LTV is $1,840.

Warning
15 min ago

Scramble Night Trending

Tuesday Scramble has 12 on waitlist. Consider adding a second session on Thursday.

Info
30 min ago

Revenue Up 12%

Week-over-week revenue increased driven by league registrations and Moneyball expansion.

Good
1 hour ago

Lead Follow-up Needed

3 leads haven't been contacted in 48+ hours. Response time affects conversion by 40%.

Warning
45 min ago

Weekend Utilization Strong

Saturday/Sunday fill rate hit 88% -- consider raising weekend pricing by $2/hr.

Info
2 hours ago
New vs Returning Players
Churn Risk
3 at risk
MemberRiskActions
Emily Watson

3.0

72%
Tom Bradley

3.5

68%
Kevin Tran

4.0

58%
Lead Funnel
New Leads
24
Contacted
16
67%
Booked Tour
12
75%
Trial Played
4
33%
Converted
2
50%
Top Time Blocks to Fix
Time BlockFillAction
Tue 1-3 PM

Drop-in Clinic

18%
Wed 2-4 PM

Beginner Round Robin

22%
Thu 1-2 PM

$5 Open Play

15%
Mon 3-5 PM

Mixed Doubles

28%
Fri 12-2 PM

Lunch League

20%
Upcoming Events
6 scheduled

Tuesday Scramble Night

02/17 6:00 PM32/32
12 waitlist

Beginner Round Robin

02/18 9:00 AM14/16
Open

3.5 Ladder League

02/19 7:00 PM32/32
6 waitlist

4.0+ Moneyball

02/20 6:30 PM24/24
16 waitlist

Intermediate Clinic

02/21 10:00 AM8/8
4 waitlist